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Pricing

Simple. Transparent. No surprises.

Start free with a RAG chatbot for your website. Upgrade when you need more.

New on Pro: LuluDesk, powered by LuluClaw — your site gets its own OpenClaw instance to chat, browse, and automate on your own cloud. (Beta · limited seats)

Free AI Audit on every planNo code requiredCancel anytime

Free

$0/mo
  • Up to 100 chats/month
  • 1 domain
  • 50 crawl pages
  • Free AI Audit at signup
  • LuluDesk badge shown
  • 10 MB file upload
Most popular

Starter

$29/mo
  • Up to 4,000 chats/month
  • 3 domains
  • 500 crawl pages
  • Free AI Audit included
  • No badge
  • 50 MB file upload

Growth

$79/mo
  • Up to 10,000 chats/month
  • 10 domains
  • 2,500 crawl pages
  • Weekly AI Audit refresh
  • No badge
  • 200 MB file upload
  • 3 workspaces

Pro

$129/mo
  • Up to 50,000 chats/month
  • Unlimited domains
  • 25,000 crawl pages
  • Continuous AI Audit
  • No badge
  • 500 MB file upload
  • 10 workspaces
  • Apex model (Claude Opus) included
  • Your own OpenClaw instance: chat, browse & automate (Beta)

Pro: $0.005/chat after 50,000/mo. We notify you at 45,000.

ROI Calculator

How much could you save?

Adjust the sliders to see your estimated support cost savings — using industry-average figures.

5k
8%

Estimated savings / mo

$385

in support staff costs

Assumes 35% deflection rate (Gartner/IBM 2023), 11-min avg handle time (Zendesk 2023), $15/hr agent cost (US industry avg). Estimate only — results vary.

Built for fast-moving teams

From day one to scale — no friction

No contracts. No sales calls. Add your URL, customize the widget, and launch today. Choose annual billing and save 17% — or start monthly and switch whenever you want.

Frequently asked questions

Can I switch plans?

Yes, upgrade or downgrade anytime from your dashboard.

What happens when I hit the chat limit?

The widget will show a limit-reached message. You can upgrade your plan at any time to increase your quota.

Do I need to code to install the widget?

No. Just copy and paste the snippet into your website. No coding required.

What is the LuluDesk badge?

On the free plan, the widget shows a small 'Powered by LuluDesk' badge. Paid plans remove it.

How does the knowledge base work?

We crawl your website or documentation and automatically build a vector knowledge base. The chatbot uses RAG to answer with your actual content.

How is LuluDesk different from Chatbase?

Chatbase gives you a chatbot. LuluDesk gives you a chatbot plus an AI audit of your site — we surface SEO issues, content gaps, and conversion problems at the same time we build your knowledge base. We're also cheaper at equivalent chat volume.

Does the knowledge base update when my site changes?

Yes. Growth and Pro plans re-crawl your site automatically (weekly and continuous). Free and Starter can trigger a manual re-crawl from your dashboard at any time.